Posts Tagged ‘zargonic effect’

1000 addenda

October 22, 2011

OK, we’ve had complaints already that we didn’t includ ‘Hats of Meat’ our most controversial post right back in the early days that nearly had the blog shut down!  Of course, since then Lady Gaga has made us look quite prescient.  But here’s the post:

https://reden.wordpress.com/2007/10/10/hats-of-meat/

And some sharp eyed person has noticed that yesterday we had a representative post from every year of existence *except* 2010.  (Do you people not have lives?)

Just to show that we weren’t having an off year, here are three favourites from 2010:

Twitter Typos
https://reden.wordpress.com/2010/10/23/twitter-typos/

Chart Porn
https://reden.wordpress.com/2010/04/23/chart-porn/

50 Strange Buildings of the World
https://reden.wordpress.com/2009/03/10/50-strange-buildings-of-the-world/

and keen as ever not to let it be forgotten: The Zargonic Effect
https://reden.wordpress.com/2010/10/02/the-zargonic-effect/

 

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Thing of the Day extra: Robin Wight

September 26, 2011

Nearly a year ago to the day (2nd October), Thing of the Day posted an entry about the Zargonic Effect and an article we’d tried to write for Wikipedia: https://reden.wordpress.com/2010/10/02/the-zargonic-effect/

Still no luck in getting an article written, but as it happened TOTD was at a conference where Robin Wight was delivering the keynote address.  He was the person TOTD first heard using the expression on the BBC documentary, so it was a great to meet him in person.

There’s a photo TOTD took at: http://twitpic.com/6r003s

and here is some more info on Robin:

http://www.guardian.co.uk/media/2009/feb/23/interview-robin-wight-advertising

http://www.bbc.co.uk/news/business-11486922

The Zargonic Effect

October 2, 2010

Thursday’s post reminds TOTD of it’s little run-in with the wikipolice.  Not everything remains on the web once it’s posted.  Thursday reported on something pulled by those who’d created it, our encounter demonstrates that Wikipedia isn’t the free for all that everything thinks it is.

We’ve used the ‘Zargonic effect’ in a project we’ve worked on for pre-entry students.  (You can read about the project here: http://www.istudies.net/ojs/index.php/journal/article/view/71/59 ).

You’ve probably seen the Zargonic effect in other places – ipod advertising used silhouettes of figures a lot, Southampton Solent University used it when they became a university.  It’s not uncommon in advertising.  TOTD thought it might be helpful to create a Wikipedia article on the subject for those who were interested and went to some trouble to reference BBC documentaries which mentioned it, the researcher who coined the term, examples (such as those given above).

But just three weeks later one of the Wikipedia editors saw fit to remove the article on the grounds that it was a ‘neologism’ (that was the one word reason given – no further discussion until we probed into why it had been pulled) and therefore not worthy of an entry.

Unsettling though this was, it did show that you can’t just write ‘anything’ without someone taking notice.

Anyway, use the expression and perhaps one day it will be ‘allowed’; ignore this and it can die the death that the editor obviously thought it deserved.  Of course, arguably the article itself has now become a kind of zargonic effect of it’s own with it’s absence like a silhouette in the midst of four conference presentations TOTD has delivered this summer!