Posts Tagged ‘advertising’

Three little pigs advert

April 21, 2012

In a TOTD extra, we could helping thinking this is a brilliant advert:

While it’s not TOTD’s place to endorse the Guardian in any way, we do wholeheartedly support the message of the advert – to get the ‘whole picture’.  Whether it’s jumping on some social media bandwagon before the facts are in, or fully utilising the Library’s resources so your assignment or dissertation can be as complete as possible, it’s important in all walks of life.

If you enjoyed that, you might then be interested in some of the behinds the scenes pictuers here:


Escape the map

April 10, 2012

Actually a slick piece of advertising for a major manufacturer of motor cars, this remarkable immersive and interactive site takes its inspiration from Google Street View.


The Zargonic Effect

October 2, 2010

Thursday’s post reminds TOTD of it’s little run-in with the wikipolice.  Not everything remains on the web once it’s posted.  Thursday reported on something pulled by those who’d created it, our encounter demonstrates that Wikipedia isn’t the free for all that everything thinks it is.

We’ve used the ‘Zargonic effect’ in a project we’ve worked on for pre-entry students.  (You can read about the project here: ).

You’ve probably seen the Zargonic effect in other places – ipod advertising used silhouettes of figures a lot, Southampton Solent University used it when they became a university.  It’s not uncommon in advertising.  TOTD thought it might be helpful to create a Wikipedia article on the subject for those who were interested and went to some trouble to reference BBC documentaries which mentioned it, the researcher who coined the term, examples (such as those given above).

But just three weeks later one of the Wikipedia editors saw fit to remove the article on the grounds that it was a ‘neologism’ (that was the one word reason given – no further discussion until we probed into why it had been pulled) and therefore not worthy of an entry.

Unsettling though this was, it did show that you can’t just write ‘anything’ without someone taking notice.

Anyway, use the expression and perhaps one day it will be ‘allowed’; ignore this and it can die the death that the editor obviously thought it deserved.  Of course, arguably the article itself has now become a kind of zargonic effect of it’s own with it’s absence like a silhouette in the midst of four conference presentations TOTD has delivered this summer!

Out of your hands

June 25, 2010

Here’s an advertising campaign about the dangers of photo sharing.

[Thanks to LJ for this suggestion]

Do The Test

January 4, 2010

This campaign was developed in 2008 for Transport for London to promote and increase the road safety of cyclists and drivers. You’ll be amazed at what you missed while watching the basketball game, and can you spot the 21 changes in the Whodunnit?

Food advertising v reality

October 6, 2009

How often have you felt that the food you have been served when eating out doesn’t quite live up to the photo shown on the advertising? Here are some fine examples of dreadful food presentation.

World No-Tobacco Day

May 31, 2009

The theme of World No Tobacco Day 2009 is “Tobacco Health Warnings”, with an emphasis on the picture warnings that have been shown to be particularly effective at making people aware of the health risks of tobacco use and convincing them to quit.

To find out more, see the link below –

Perhaps giving up smoking was a New Years’ resolution that has bitten the dust – but all is not lost. If you would LIKE to give up smoking, there is lots of help at hand.

Good luck!

Fight for Kisses

January 7, 2008

This is a disturbing – if clever – advert in so many ways!

(Click at the bottom of the page on ‘Fight for Kisses’)