Become a Hero

by

This has been described as the most successful viral interactive film ever. By uploading a photo of yourself you are actually inserted into the film, with pretty amazing results. Created by the Swedish government to persuade people to pay their T.V. license, it had now become an internet phenomenon.

So watch ‘The Hero’ starring YOU!

http://en.tackfilm.se/

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2 Responses to “Become a Hero”

  1. Emma Says:

    I’d never realised that other countries actually *had* a TV licence; thought it was only us!

  2. reden Says:

    TOTD was so impressed with the viral marketing, that it’s tempting to pay for a Swedish licence just to encourage this sort of thing!

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