library marketing

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New on TOTD’s desk this morning is a book:  ‘The Library Marketing Toolkit’ by Ned Potter (you can find him on Twitter as @therealwikiman ).

The Library Marketing Toolkit

The Library Marketing Toolkit

Buy from Amazon

We’ve written a review to appear elsewhere, but in short this is a hugely practical and useful book that anyone involved in promoting a library should take a look at.  From strategy to social networking, from branding to advocacy.

And in that latter comes the relevance to us all.  Not only should all Library staff be involved in promoting both their own facilities and libraries in general, but increasingly all of us need to be promoting ourselves.

If you’re in employment are you ensuring your bosses are aware of your worth?  Are those you manage aware of how they fit into the greater scheme of things?  Are you selling yourself adequately to the wider institution or external connections?

If you’re a student, are you ‘promoting’ yourself to academics marking your work (perhaps by good references so they see the depth and breadth of your research) or to future employees by getting involved in professional development opportunities even before you’re formally part of the profession?

And so on…

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2 Responses to “library marketing”

  1. Ned Potter Says:

    Hey, as the author I was wondering if you could tell me where your review for elsewhere ultimately appeared..? Thanks!

    • reden Says:

      Well don’t get too excited, it was a shortish thing for an inhouse staff newsletter and it’s not come out yet. We can let you know when it does, but it might be simpler just to send you the review as we’re not sure it will ever be online anywhere. Sorry it’s not more useful.

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